Case Studies
‘Seas of the Moon Too’ Event – Exhibition and Installation – 2022
BRIEF
To assist with the visual coordination and overview of a multi faceted exhibition located at the historic Soulton Hall in Shropshire (elements comprised of paintings, video projections, interior and exterior installations, a pop up café and dining space)
ACTION TAKEN
Consulted with the Artist and assisted in the set up regarding the positioning and subsequent visual impact of the various artworks and installations over a wide ranging space for both interior and exterior areas.
RESULTS
“Josephine.b design helped me to express my vision for the show. Her understanding of space and the practicalities of setting up the show was invaluable.” Sam Pooley-Stride
Isolde Nicholson Hairdressing – Hair Salon – 2021
BRIEF
Create a salon conducive to an enjoyable and relaxing experience with suitable décor and styling, whilst paying attention to the ergonomics of the space.
ACTION TAKEN
After an initial moodboard and visualisation I zone the salon into its relevant functions (waiting, washing, and cutting/styling), styling of the chosen décor, provided storage solutions, and used product presentation for the hair product range on sale.
RESULTS
“I wanted a second opinion for my Salon design and Josephine.b design was able to assist me with styling as well as ergonomic and practical concerns.
I love the outcome, and would recommend her based on her judicious eye for styling, and for being able to create the right vibe.” – Isolde Nicholson.
IKEA India PVT – New build Ikea Nagasandra, Bangalore, India – 2022
BRIEF
To Implement the retail design of various departments for a new Ikea Store in India.
ACTION TAKEN
Delivered daily solutions to issues during the implementation phase of the Kitchen dept concerning carpentry and fittings redesigns, and product range availability challenges.
Worked in various product departments training new shop designer employees.
RESULTS
“Josephine.b is an experienced Visual Merchandiser with lots of good ideas and problem solving, who was reliable on every task. I love how she shared her knowledge with local people working with her, and I can see her strength in aesthetics and visual balance.” – Ahmed Badr, Shop Design Expansion Manager, IKEA India.
IKEA Austria – New city centre store, Ikea Westbahnhoff, Austria – 2020
BRIEF
Express the store message of sustainability to the ground floor “Green Area”, whilst respecting Austrian fire regulations vis a vis the area around the escalator (use of non flammable materials)
ACTION TAKEN
Design for 2 metal structures to give the idea of 2 “Green houses “, in order to house bestselling house plants on the ground floor, in the vicinity of the 6 floor escalator.
RESULTS
Customers perceive greater value of the sustainable product range in the store. Sales square metres have been increased whilst respecting Austrian fire regulations.
“A great idea came to life ” – Mikael Evers, Home Furnishing Design Manager, IKEA Austria
Private client – Dining Room Redesign – 2022
BRIEF
To design a dedicated dining room area and feel in an open plan living/dining room.
ACTION TAKEN
Moodboard and 2D visualisation of the Zoned dining area with the clients favourite colour, coordinated with her 1960’s and mid century furniture and decorations, as well as suggested product list for future pieces.
RESULTS
“I wanted my dining area to feel separate from my living area which are both in the same big room, but had no idea how to go about this. Jbdesign found a colour placement solution that I love and gave me styling suggestions.
I would highly recommend her for her practical knowledge and her styling abilities.” – Miss T.
